About Storage Theory

With form and function in mind, we design for users like you! 

Our Mission

Storage Theory is committed to finding solutions to make everyday life easier. We create products to help you get organized, save space, and simplify life. From the kitchen to the bathroom to the office and even the garage, we design our products for every room. We design, manufacture, and sell all of our products from our facilities in Cedar Rapids, IA. You know it's a quality product made in the USA when it comes from Storage Theory.


Our Brands

Our Approach

Storage Theory is founded on the idea of Simple Solutions, our design focus is centered around functionality, but rooted in solving those simple everyday problems we all encounter. Our design solutions cover many areas of the home with the goal of all new products clearly reflecting our simple philosophy. Our vertically integrated approach allows us to launch products in the market quicker offering you a solution to your at home problems just as fast. The best product ideas are born out of necessity, this is the foundation of our approach to consumer products.

Only Certified Products

Storage Theory is a full stack product creator. Whenever possible, we keep everything about our product in-house. Our team brainstorms ideas to solve life's everyday problems and create simple solutions for home storage and organization. We create the prototypes, design the tool, and build the molds. Our operations team manufactures, assembles, and distributes our products. And our marketing team creates our videos, photographs, and website and social content. It's a full-stop shop, all under one roof in our facilities in Cedar Rapids, Iowa USA.

Watch how the Power Perch outlet shelf started from an idea after our Founder received a Christmas gift and turned into a fully manufactured product that was featured on the TODAY Show


OUR TEAM

Gerald Beranek Founder/CEO

Tolerates long and muggy walks through cornfields on a brisk harvest night.

Kaelan Abernathy Industrial Designer

Enjoy's going to random fields with freinds to go tractor tipping.

Ethan Davidson Director of Biz Dev

Has spent the last 7 years trying to figure out why Jimmy cracked corn... because he cares.