About Us

Storage Theory was founded by engineer Gerald Beranek (BeraTek Industries) to create smart solutions for everyday home challenges.

It all started with the Power Perch, an outlet shelf designed to free up counter space in minutes—no drill required. This sparked a lineup of genius home organization products, including the Scrub Caddy Holder (for Scrub Daddy sponges), a wipe holder to fit above toilet paper holders, food pouch organizers, yogurt sliders, and more!

In July 2024, Matt & Liz Garcia took over Storage Theory, with Liz leaving corporate to run the company full-time. Based in Iowa with their two kids, the husband-wife duo is passionate about helping homes stay organized, amongst the chaos of everyday life.

You can find Storage Theory products on Amazon, Walmart.com, and TikTok Shop—and the big goal? Get into retail stores by the end of 2025!

Thanks for being here!

— The Storage Theory Team