Storage Theory

Welcome to Storage Theory! We create innovative products to help organize your everyday life. We envision, design, manufacture, and sell all our own products from our facilities in Cedar Rapids, Iowa. Cafe Wall Caddy: The Cafe Wall Caddy allows you to keep you favorite K-Cup® coffee and tea pods off the countertop, but within reach of your Keurig coffeemaker. It is available in two versions. The peel & stick Cafe Wall Caddy uses double sided tape to stick to the wall and holds 28 K-Cup® coffee and tea pods. The outlet Cafe Wall Caddy attaches to the wall using your existing electrical outlet cover and holds...

The coat closet gets a lot of use, all year long. The family often dumps their stuff in the closet when they get home. Tossing book bags, dirty shoes, sports equipment, cleaning supplies, jackets and winter wear into the closet keeps the clutter out of the entryway, foyer,  and living room, but then you end up with a closet that looks like this. You have to step over clutter to get to your jacket. You can't find your favorite gloves. Your kids' soccer cleats are buried under a mess and you're already 10 minutes late for practice. Save yourself from a coat closet...

Here at Storage Theory, we help you organize your life with innovative housewares products. We're always searching for problems that need solving so we can create the next product to make your life easier. We do all of the inventing, designing, and manufacturing right here in our facilities in Cedar Rapids, Iowa to provide you with products that solve those little annoyances you encounter every day in life. One of our first products, Power Perch, is an example of a product that was created to solve a problem. Problems That Need Solving Like most inventions Power Perch was created out of necessity....

We’re heading into fall. Now is the perfect time to do some organization to ensure those busy fall nights are a little less chaotic. The days are getting shorter. The kids are back in school. The carefree days of summer are over. Before you know it, the holiday season will be upon us. An organized home will help you handle it all with ease. As you begin to tackle your home organization, the kitchen is the best place to start. The kitchen is often the hub for the family. It's where the kids drop their school bags as they grab a snack...

Keep your kitchen sink happy with this fun and useful sponge holder. Our Sponge Caddy is designed to perfectly fit Shark Tank’s favorite smiley sponge, the Scrub Daddy® sponge. The suction cup base of this happy holder secures to sinks and tile walls. Simply place the holder in/on/around the sink using the durable suction cup and keep your counters clear of a damp sponge! This holder can be anywhere you use the popular happy scratch free scrubber!  Compatible with Scrub Daddy® sponges, the scratch-free smiley sponge, and scrubber as seen on Shark Tank - Does NOT include the sponge. All trademarks and copyrights...